Branding and packaging for a local, organic tomato sauce company. The old world flair combined with a vintage-modern touch created a look that will last the life of the brand. This sauce has an authentic homemade quality, fresh out of the jar.
To maximize the budget, only the type changed on the base sauce labels, while line extensions need only create a new key illustration for sku's such as olive oil. The identity also extended to their market logo. A 2011 CADC 3rd Place packaging winner.
The look and feel also extended to the logo for the market itself.